It’s one of the most watched videos in the history of BuzzFeed (over 5 million views).
According to a recent interview, “the idea for the video was an “experiment” that asks: “How would women who weren’t models or celebrities react if you Photoshop them the way that cover models are regularly Photoshopped?”
If you haven’t seen the video, their reaction might surprise you.
The four women got the royal treatment: hair and makeup sessions and professional photo shoots.
“The images were next manipulated to transform the women into cover models: Imperfections were erased, curves smoothed, hair and skin lightened and brightened.
When they saw the results, rather than embrace their airbrushed images, the women were critical of their alter egos.”