Lady Gaga Will Release ‘ARTPOP’ This November. Not Only As An Album, But An App Too
Little Monsters, the wait is finally over. Lady Gaga has officially announced that her third album, ARTPOP, will be out on November 11.
The singer took to her Facebook page Friday (July 12) morning to let fans know that the follow-up to 2011’s Born This Way will not only be an album, but will also be an official app built by TechHAUS, the technological branch of HAUS OF GAGA.
In a Facebook post—which features a photo (possible the album cover?) of Gaga wearing a see-through mask and the word ARTPOP tattooed on her forearm–she explains that the app is a “musical and visual engineering that combines music, art, fashion and technology with a new interactive worldwide community—‘the auras.’”
This new online community Gaga has created (different than her current social networking site, Little Monsters.com) will use social media to bring “ARTculture into POP into a reverse Warholian expedition.”
The app allows fans to interact with one another, chatting not only about Gaga’s latest album, but share their own art projects.
ARTPOP, Gaga explains, is her way of bringing the music industry into the future. The singer hopes this new medium will help fans feel like they are experiencing the creative process right alongside her.
“ARTPOP could mean anything,” the statement says. “But for her, this is a celebration of obsession.”